WHP Global partners with Agilitas Sports for Lotto in India, Australia, and South Africa
WHP Global, a leading brand management firm, has recently unveiled a strategic licensing agreement aimed at broadening the reach of the Lotto brand across India, Australia, and soon, South Africa. This initiative marks a significant step in the global expansion of the renowned sportswear brand.
In a groundbreaking development, Agilitas Sports has been granted the exclusive rights to design, manufacture, and distribute a wide range of Lotto branded products in these key markets. The comprehensive product line-up is set to include footwear, apparel, accessories, and sports equipment, indicating a robust approach towards catering to the diverse needs of consumers in these regions.
The launch of this expansive product range is eagerly anticipated by early 2025. Agilitas Sports is poised to leverage a variety of distribution channels to ensure the wide availability of Lotto products. This strategy encompasses direct-to-consumer online platforms, exclusive brand outlets, collaborative shop-in-shops in partnership with retail giants, and prominent online marketplaces. From the get-go, the focus will also be on amplifying Lotto’s brand presence through dynamic consumer engagement tactics, strategic marketing campaigns, and forging partnerships with notable athletes and sports clubs.
Stanley Silverstein, the Chief Commercial Officer at WHP Global, expressed his enthusiasm about the partnership, highlighting Agilitas’s expertise in the sportswear domain. “Their profound understanding of the market dynamics, coupled with a visionary business model, aligns perfectly with our mission to propel the Lotto brand to new heights on a global scale,” Silverstein remarked.
This licensing agreement comes at a crucial time as India witnesses a remarkable boom in the sports performance and athleisure segments. Agilitas Sports, with its recent acquisition of Mochiko, India’s premier footwear manufacturing entity, is strategically positioned to revolutionize the sportswear value chain. This move not only enhances its manufacturing prowess but also underscores its commitment to spearheading Lotto’s market presence through innovation and vertical integration.
Abhishek Ganguly, Co-Founder & CEO of Agilitas Sports, shared his excitement about this landmark partnership. “Our collaboration with Lotto is a cornerstone initiative that will see us deploying the latest in manufacturing technologies, design innovation, and market strategy. We’re gearing up to foster a robust brand ecosystem centered around product excellence and distinctive market positioning,” Ganguly stated.
This visionary partnership between WHP Global and Agilitas Sports sets the stage for a transformative journey in the sportswear arena. With a focus on innovation, strategic market expansion, and enhancing consumer experience, the future looks bright for Lotto in India, Australia, and South Africa.
