Kellanova to launch Pringles Mingles puffed snack
In the ever-evolving world of snacks, Pringles has consistently captured attention with its iconic shape and distinctive tall, cylindrical cans. Now, embracing a fresh direction, Kellanova announces the debut of Pringles Mingles, a product set to mark a notable first for the brand in the U.S. market by being available in bags. This launch not only expands the Pringles brand’s repertoire but also highlights Kellanova’s vision for its growth beyond the familiar realm of chips.
Emphasizing the launch, Mauricio Jenkins, the U.S. marketing lead for Pringles, shared his enthusiasm. “This puffy, airy snack not only gives fans a new way to experience Pringles, but its easy-to-share packaging creates a new way to enjoy their favorite snack with friends and family. Whether munching at home for movie night, at a party, or on-the-go, Pringles Mingles promises to bring people together over their shared love for this iconic snack,” Jenkins elaborated in a statement.
Last fall, prior to Kellanova’s emergence from a strategic spinoff of its cereal business, CEO Steve Cahillane enlightened investors at a Wall Street conference about the focused approach the new snacking conglomerate intended to take. Anchoring its strategy on powerhouse brands, with Pringles cited as a primary example, Cahillane expressed optimism about the brand’s untapped global potential despite its impressive growth trajectory. Since its acquisition by Kellanova’s predecessor, Kellogg, for $2.7 billion in 2012, Pringles sales have more than doubled, illustrating the brand’s robust market performance.
During a recent earnings call, Cahillane highlighted Pringles as the company’s crown jewel. He elaborated on strategic plans to boost Pringles’ production capacity, particularly in emerging markets, as a key driver for sustained growth through the remainder of the year and beyond.
Innovation doesn’t stop with Pringles for Kellanova. The company has also put significant effort into revitalizing its Cheez-It brand, steering it into new territories of taste and texture. The introduction of Cheez-It Puff’d in 2022, a snack bearing similarities to Pringles Mingles, along with Snap’d, a thinner and crispier variant, showcases the company’s inventive approach. More recently, Cheez-It Extra Crunchy was unveiled in January, a product designed to enhance the snacking experience with a bolder crunch.
With a strategic pivot to concentrate entirely on the snack sector, Kellanova aims to carve a more substantial niche within the multi-billion dollar industry. Competing against industry giants such as Nestlé, PepsiCo, Mondelēz International, and General Mills, the company’s focus remains steadfast on innovation and market expansion. Through products like Pringles Mingles and its ongoing commitment to brand enhancement, Kellanova is poised to elevate its presence and market share in the snack category, bringing novel and enjoyable experiences to consumers worldwide.
