Hushday to Launch Middle East’s 1st Premium Flash Sales Platform
Dubai-based Hushday is making waves as the first premium flash sales platform in the Middle East. The innovative startup has successfully raised over AED 2 million ($550,000) in pre-seed funding from regional tech investors, setting the stage for an exciting advance in the region’s retail landscape.
The primary objective of Hushday is to create a novel channel for luxury and premium brands to broaden their reach across the Middle East. By designing a GCC-first model, Hushday caters specifically to local brands and consumers who are on the lookout for exclusivity, rich experiences, and meticulous execution.
Jennifer Cohen Solal, the CEO and Co-Founder of Hushday, stated that the platform is not merely a solution to a post-COVID inventory surplus. Instead, it represents a new, scalable growth path for brands aiming to connect with a younger, price-sensitive, and digital-savvy audience, all while maintaining their brand equity intact.
Hushday has been engineered as a strategic distribution layer. This allows brands to launch curated product drops in a protected, high-conversion environment, facilitating access to highly valuable new audiences. The platform promises a seamless blend of exclusivity and strategy, offering brands a robust platform for reaching their desired target market.
Jean Thillaye du Boullay, COO and a former Carrefour executive, emphasized that the platform goes beyond mere stock clearance. It’s about engaging a new audience purposefully and transforming each campaign into both revenue and customer retention. From curation to delivery, Hushday manages the full experience with precision and speed, ensuring that every intricate aspect of the brand’s interaction with its audience is handled with the utmost professionalism.
The launch of Hushday marks a significant development in the Middle East’s luxury goods market. The innovative approach combines digital savvy with market exclusivity, promising both established and emerging premium brands an exciting new route to connect with consumers.
As the Middle East market continues to expand, Hushday is set to play a pivotal role in bridging the gap between luxury brands and a generation of consumers seeking both value and quality. With its unique flash sales model, Hushday is poised to redefine the way premium products are marketed and sold in the region.
With the funding secured and a clear strategic vision, Hushday is on track to make a significant impact in the retail landscape. This new platform embodies the dynamic change-taking place in the Middle East, promoting innovation and growth at every step.
As Hushday prepares for its official launch, the industry eagerly anticipates the fresh opportunities it will unlock for luxury brands and discerning consumers alike. The future of shopping for high-end products in the Middle East is about to become even more exciting with the introduction of this cutting-edge flash sales platform.
