Emplay: Bringing AI To Life At Vodafone Via Tomorrow Street
Artificial Intelligence is revolutionizing business processes, and at the forefront of this transformation is Emplay, a multi-agent AI solution developed over 12 years for real-world business applications. With the emergence of Generative AI, Emplay is leading by leveraging Large Language Models (LLMs) to explore new possibilities with their agentic solution.
Emplay’s core mission is to democratize agent building, making AI agents reusable and accessible across various business functions. Rather than focusing purely on technology, Emplay places a strong emphasis on delivering tangible results.
CEO Sanchita Sur, with a background in consulting and sales from industry leaders like KPMG, built Emplay with a vision to enhance AI for predictive, prescriptive, and recommendation-based decision-making, subsequently generating content to act on those decisions. “My vision was always to ensure that through AI, I am able to pick up the patterns and then predict, prescribe, and make recommendations to people,” Sur explained.
The company operates on a “result-as-a-service” model, assessing success through concrete business outcomes, such as efficiency gains, cost reductions, and performance improvements. “Instead of buying a lead management system, leads, and a ticket management system, we have a design practice for results, so we design for results, we design for KPIs achieved,” Sur stated.
Emplay originated in enterprise performance and decision analytics and has evolved to deliver autonomous, multi-agent AI solutions, executing business tasks end-to-end. Headquartered in Silicon Valley and supported by a global team, including India-based AI developers and a Luxembourg-based R&D team, Emplay stands at the forefront of GenAI innovation, focusing on reusable, business-triggered agent architectures.
A strategic partnership with Vodafone via Tomorrow Street has enabled Emplay to scale exponentially, offering infrastructure, security, and global market access, transforming Emplay from a startup into a significant AI player.
Tomorrow Street has been instrumental in merging Emplay’s Agentic AI capabilities with Vodafone’s extensive procurement expertise, resulting in a transformative procurement solution. This collaboration has ushered a new category of autonomous procurement, where reusable AI agents function with business context, enhancing both efficiency and strategic value.
In the global procurement landscape, Vodafone’s formidable team of 400, headquartered in Luxembourg, excels in procuring hardware, software, devices, services, and more. They selected Emplay as their strategic AI procurement partner not only for their advanced technology but also for their shared vision to extend business products and services.
Emplay is proactively embracing AI market advancements by transitioning from LLMs to large reasoning models (LRMs) and large concept models (LCMs). The development of meta-agents, or AI agents that build other agents, is also underway, aiming to automate business processes without requiring deep technical expertise.
The introduction of Tomorrow Street, Vodafone’s innovation incubator, has proven transformative for Emplay. Initially unfamiliar with the European market, Emplay embraced the opportunity to join Tomorrow Street, embarking on a journey of extensive mentorship, business refinement, and gaining global market access. Tomorrow Street played a key role in refining Emplay’s value proposition, enhancing its storytelling, and preparing it for global stakeholder engagement.
Emplay’s association with Vodafone has not only expanded its market visibility but also provided unmatched competitive advantages. Gaining visibility within Vodafone’s Group and beyond, Emplay expanded its potential applications significantly, initially focusing on sales AI and later addressing procurement, support, and other enterprise functions.
Within Vodafone’s ecosystem, Emplay benefits from world-class cloud and security resources, ensuring enterprise-ready solutions. Moreover, Vodafone’s capability to resell Emplay’s solutions to its customers further amplifies growth potential. “Because there is monetization involved, where Vodafone can go out and sell outside our solution, because Vodafone does that for their partners, so that gives us not only access to Vodafone, but millions of enterprise customers,” shared Sur.
As AI innovations accelerate, the ability to deliver genuine business value will distinguish success stories from the noise of mere technological advances. Startups should focus on solving specific problems and demonstrating measurable impact. “Technology has become less and less of a differentiator because now anyone can generate code and create applications very quickly,” emphasized Sur. “So that is why my advice to startups is to focus on the value.”
Aligning with industry leaders like Vodafone and partnering with programs like Tomorrow Street can be pivotal for scaling. The mentorship, infrastructure support, and market access available through such partnerships can accelerate growth in ways independent scaling cannot achieve.
Emplay’s evolution from a budding AI startup to a global powerhouse showcases the potential of strategic partnerships. Backed by Vodafone and Tomorrow Street, Emplay has not only achieved rapid scaling but has also redefined the role AI can play in driving real-world business success. Positioned to lead in creating autonomous, results-driven AI solutions, Emplay is set to further revolutionize efficiency and effectiveness in business operations.
