GROWL Emerges with AI-Powered Boxing and Fitness Coach
Revolutionizing the landscape of home fitness, GROWL, a connected fitness startup, has unveiled a transformative product: a boxing bag that doubles as a personal, at-home boxing and fitness coach. This innovative product provides an immersive, gamified, and AI-enabled experience, making it suitable for the entire family and paving the way for a new era in personal fitness technology.
Supported by an impressive $4.75 million in seed funding from esteemed investors such as Skip Capital, Kima Ventures, Teampact Ventures, and former UFC Heavyweight Champion Ciryl Gane, GROWL is set to make waves in the $322 billion global fitness industry. With a particular focus on the $110 billion U.S. fitness market, which is growing steadily at a rate of approximately 7% annually, GROWL is well-positioned to meet the rising demand for quality health and fitness solutions.
An Innovative Fitness Experience
Purpose-built with cutting-edge AI capabilities, GROWL offers a high-intensity, immersive boxing and fitness experience right in the comfort of your home. Featuring high-resolution projection and advanced edge-AI computing, GROWL simulates a life-sized, interactive coach, akin to having a personal trainer at your side. Equipped with multi-camera 3D motion tracking, the system captures users’ every move and provides real-time, personalized feedback. Infrared time-of-flight sensors allow the bag’s surface to become a responsive touch interface that instantly adapts to every punch. The sleek, wall-mounted design, as compact as a wall shelf, ensures GROWL fits seamlessly into any home setting.
Designed for users of all ages and fitness levels, GROWL offers a variety of workouts to align with different fitness goals. Whether your interest lies in technical boxing, strength training, yoga, or flexibility exercises, GROWL caters to diverse preferences and ambitions. Adam Cook, Investment Partner at Skip Capital, remarked on the product’s versatility, emphasizing its ability to evolve into a comprehensive at-home fitness solution with endless possibilities for future content and workouts.
Combining Technology and Fitness
GROWL harnesses the power of Unreal Engine to create a captivating fitness experience that transforms workouts into an engaging game-like activity. Former UFC Heavyweight Champion Ciryl Gane spoke enthusiastically of the experience, highlighting how every session is both exciting and inviting, making boxing fun and accessible without losing its thrill.
With backing from visionary investors, GROWL aimed to create something distinct from the outset, challenging the norms of a fitness industry once dominated by cycling, strength, and rowing options. Sam Bowen, former VP of Hardware Engineering at major companies, praised GROWL’s successful integration of both cardio and strength training. This achievement sets GROWL apart by offering an intense, entertaining, and highly immersive workout experience.
The Rising Popularity of Boxing Fitness
As boxing grows in popularity, GROWL enters the market at an opportune moment. Fitness boxing has been redefining the sport’s image, breaking away from its niche and aggressive reputation to become an accessible and empowering workout, endorsed by numerous celebrities. Currently ranked as the top fitness discipline among Americans aged 18-45, boxing has emerged as the fastest-growing boutique fitness concept in the U.S.
Co-founder & CTO Nicolas de Maubeuge stressed the universal appeal of boxing when made fun and accessible, noting that upscale boxing studios boast a significant female clientele. GROWL capitalizes on this trend by integrating the latest sensor and rendering technologies to offer an empowering and accessible boxing experience for everyone at home.
Embracing the Power of Boxing
GROWL’s CEO and Co-founder Léo Desrumaux views boxing as a powerful tool for building confidence, resilience, and focus. Having discovered boxing at a young age, Léo recognizes its potential to unlock personal growth and potential, a philosophy now embedded in GROWL’s offering, bringing the transformative power of boxing into homes everywhere.
“The initial encounter with GROWL’s life-size coach leaves a strong visual impression,” said Becca Valle, Senior Advisor to GROWL. This captivating effect facilitates engaging, content-driven storytelling on social media, fostering authentic creator partnerships and expanding GROWL’s reach and influence.
Positioned as a premium piece of connected fitness equipment, GROWL’s pricing is set at an accessible monthly rate. With plans of $150 a month over 48 months or $190 a month over 36 months, including hardware and subscription, GROWL offers unlimited family access at a reasonable cost, establishing itself as a contender in the high-end fitness market.
