Floify, the mortgage industry’s premier point-of-sale (POS) solution, proudly announced that its Head of Marketing, Courtney Dodd, has earned a spot on HousingWire’s 2024 Marketing Leaders list. This prestigious award is a nod to the most inventive and impactful marketing professionals in the industry, spotlighting those with a proven ability to elevate brands, lead dynamic teams, and significantly drive business outcomes.
In 2023, Floify welcomed Courtney Dodd as a formidable industry marketing force, tasking her with revitalizing the company’s marketing initiatives and fortifying its stance as a leader in mortgage innovation. Dodd has since established a robust, metrics-driven, full-funnel marketing strategy, spearheading the successful debuts of Floify Broker Edition and Floify Lender Edition.
Sofia Rossato, president, and general manager at Floify, praised Dodd’s contributions, noting, “Courtney marries her marketing prowess with her industry insight to produce highly effective multi-channel marketing campaigns. These initiatives not only highlight how Floify solves real, immediate challenges for lenders and brokers but also underscore Courtney’s market acumen which has greatly benefited both Floify and our clientele.”
Dodd’s impressive career includes serving as the director of integrated marketing at SimpleNexus (now merged with nCino) during a pivotal growth phase. Before this, she was a partner marketing manager at Ellie Mae (now part of ICE Mortgage Technology), taking the lead on key product marketing efforts like branding, positioning, client communications, and market entry strategies. Her resume also includes roles as marketing manager at Calyx Software and regional marketing consultancy team lead at PrimeLending, a PlainsCapital Company.
Sarah Wheeler, HousingWire’s Editor-in-Chief, commented on the award, stating, “The 2024 Marketing Leaders continue to set high standards by pushing boundaries and redefining what excellence looks like in the mortgage and real estate spheres. Their forward-thinking strategies, imaginative campaigns, and reliance on data analytics are driving exceptional business growth and setting new benchmarks of excellence. It’s our privilege to recognize these trailblazing leaders for their marketing innovation and the significant impact they’re making.”
About Floify:
Floify is a groundbreaking digital mortgage automation platform designed to streamline the loan process by facilitating a secure exchange of information, documentation, and communication among lenders, borrowers, referral partners, and other stakeholders in the mortgage ecosystem. Loan originators leverage Floify to collect and verify borrower documentation, monitor loan progress, communicate with borrowers and real estate agents, and ultimately close loans more efficiently. Situated in Boulder, Colorado, Floify is a proud subsidiary of Porch Group, Inc. (NASDAQ: PRCH).
Forward-Looking Statements:
This document contains forward-looking statements as delineated by the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These statements are based on the company’s current expectations, estimates, and projections about future events and financial trends that may affect the company’s future operations. While Floify and its management believe the assumptions underlying these statements are reasonable, such statements are subject to risks and uncertainties that could lead to actual results differing materially. Factors that could cause or contribute to such differences include economic conditions impacting the housing and financial markets, regulatory changes, the effectiveness of the company’s marketing strategies, and other company-specific risks. These forward-looking statements should not be relied upon as representing the company’s views as of any date subsequent to the date of this release. Floify undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made.
This announcement was published as part of the CitizenWire News Network. It showcases the achievements and innovations of companies and leaders who are shaping the future of their industries.
