Dark Matter Technologies Celebrates Wes Horbatuck’s Recognition as a 2024 HousingWire Marketing Leader
In an impressive nod to the effectiveness and ingenuity of marketing within the housing industry, Dark Matter Technologies’ own Vice President of Marketing, Wes Horbatuck, has earned a spot amongst the esteemed ranks of HousingWire’s 2024 Marketing Leaders. This prestigious accolade is bestowed upon the top 50 marketing professionals who have demonstrated exceptional creativity, influence, and the ability to propel their organizations to new heights through strategic brand development and business growth initiatives.
Wes Horbatuck, a seasoned professional with 14 years of mortgage marketing experience, has been instrumental in shaping the narrative and expanding the footprint of Dark Matter Technologies since its inception. His leadership over the past year has been pivotal, guiding both the marketing and sales teams with a visionary approach to product positioning and nurturing pivotal customer engagements. Horbatuck’s remarkable contributions include the inception of the Dark Matter brand, the strategic positioning of the advanced Empower® loan origination system (LOS), and the promotion of the AIVA® AI Virtual Assistant solutions suite.
Under Horbatuck’s guidance, Dark Matter Technologies not only amplified its presence in the market but also celebrated a series of significant milestones. These achievements range from the successful orchestration of the company’s first user conference, Horizon 2024, which drew an impressive attendance of 250, to a demonstrable expansion in social media engagement and the launch of a revitalized web presence. Additionally, Horbatuck innovated the company’s approach to content with the introduction of the “Spotlight” podcast series, further embedding the Dark Matter brand in the fabric of the industry.
Reflecting on his journey, Horbatuck shared, “My entrepreneurial background, from co-founding a surf apparel brand to appearing on ABC’s ‘Shark Tank,’ has instilled in me a creative and proactive approach that has been instrumental in defining and advancing the Dark Matter brand. Witnessing the brand’s evolution and its positive reception within the industry has been incredibly rewarding, and it underscores the dedication of our team to exceed expectations and foster trust among our customers.”
Sarah Wheeler, Editor-in-Chief at HousingWire, praised the 2024 cohort of Marketing Leaders for their transformative influence on the mortgage and real estate sectors. “This year’s honorees have redefined excellence through innovative, data-driven marketing strategies that have significantly impacted business growth and set a new standard for the industry. We are proud to recognize such visionary marketing professionals who showcase the powerful role of marketing in driving success,” Wheeler remarked.
About Dark Matter Technologies:
Blending the agility of a startup with the experience of an industry heavyweight, Dark Matter Technologies stands at the forefront of mortgage technology innovation. The company is committed to delivering advanced technological solutions and automation that redefine operational efficiencies for mortgage lenders and businesses across the national landscape. With a focus on relentless innovation and customer-centric development, Dark Matter Technologies continues to shape the future of the mortgage industry.
Undoubtedly, Wes Horbatuck’s recognition by HousingWire as one of its 2024 Marketing Leaders not only highlights his personal achievements and visionary approach to marketing within the housing sector but also underscores Dark Matter Technologies’ position as an influential force in mortgage technology innovation. The company’s continued growth and industry impact are a direct reflection of Horbatuck’s leadership and the collective efforts of the Dark Matter team.
