Irish Exporters Eye Growth Opportunities in Mena Markets
In recent years, the Middle East and North Africa (Mena) markets have emerged as vibrant destinations for Irish companies. Enterprise Ireland’s client exports to the India, Middle East, and Africa region soared by 13% from 2021 to 2022, showcasing this potential.
Recognized for its innovative solutions, Ireland is making strides across various sectors in the Mena region, including engineering, construction, aviation, fintech, life sciences, and education. Enhanced direct flights from Dublin have further facilitated engagement, marking the region an appealing prospect for Irish SMEs.
Dara Calleary, the minister of state for trade promotion, recently led a trade visit to the United Arab Emirates (UAE) to fortify trade connections and explore new business opportunities. The visit focused on sectors like medtech, aviation, AI, and fintech, with Calleary engaging in discussions to bolster Irish contributions to UAE’s economic expansion.
Additionally, the Arab Health expo featured 17 Irish medical and life science companies, underpinned by Enterprise Ireland, showcasing to a global audience. This exposure underscores the burgeoning opportunities in the Mena region, further amplified by strategic initiatives like Dubai’s ambitious Dubai Economic Agenda D33.
A memorandum of understanding (MoU) signed by Enterprise Ireland CEO, Leo Clancy, with Dubai Chambers brings into focus the promising collaboration avenues, especially in technology and sustainable solutions. With offices in Dubai, Abu Dhabi, and Riyadh, alongside seasoned market advisors, Enterprise Ireland is uniquely positioned to guide Irish companies through navigating and seizing the rich prospects in the Mena markets.
By understanding local market dynamics and leveraging partnerships, Irish firms are poised for success in the Mena region, an increasingly crucial market for globally ambitious Irish enterprises.
