Talk360 Spin-off NjiaPay Secures $1m+ to Simplify Payments for African Businesses

NjiaPay, a Payments-as-a-Service startup, is making waves by addressing the complexities of payment management for African businesses. Recently, the company successfully closed an oversubscribed $1 million+ pre-seed funding round. This crucial funding was headed by HAVAÍC, with participation from several influential angel investors, including founders of noteworthy companies like Anyfin, Banxware, and Maxidrive.

Emerging in late 2024 as a spin-off from Talk360, NjiaPay focuses on streamlining payment management. The startup identifies and mitigates both technical and operational challenges faced by businesses across the African continent.

Rob Heath, Partner at HAVAÍC, emphasized the challenges confronted by portfolio companies managing payments across Africa. He noted that the need to integrate with multiple Payment Service Providers (PSPs) can severely disrupt product development timelines. “Streamlining payment operations is crucial for the growth of the African digital economy, and we believe that NjiaPay is well-positioned to address this critical need,” he explained.

In the African business context, payment management is fraught with complexities. Companies often face difficulties in integrating and managing multiple PSPs, leading to operational inefficiencies and increased costs. NjiaPay aims to tackle these issues by acting as a smart aggregator of both PSPs and payment methods. With a single, seamless integration, merchants gain access to a unified checkout experience alongside a consolidated merchant portal, simplifying their payment operations.

NjiaPay’s platform stands out by employing intelligent routing, redundancy, and advanced features such as fraud protection. This ensures a smooth payment experience for merchants while offering centralized reporting and data management. The provision of streamlined operational functions enhances customer support and financial operations.

Jonatan Allback, Co-founder and CEO of NjiaPay, expressed excitement about securing this funding. He stated, “The funding will allow us to scale our team both in Amsterdam and Cape Town and further enhance our platform’s capabilities. Our mission is to empower African businesses by simplifying the complexities of payments. By becoming their in-house payments experts, we enable them to focus on growth while we manage the operational and technical intricacies of their payment processing.”

Presently, NjiaPay is operational in Nigeria, Kenya, and South Africa. The company plans to expand its product offerings within these markets by 2025 through increased partnerships with more PSPs and scaling its operations throughout the continent.

Hans Osnabrugge, Founder of Talk360 and Chairman of the Board for NjiaPay, shared insights on the transformative impact of NjiaPay’s solution. “At Talk360, we experienced firsthand the value of NjiaPay’s solution. By transitioning to NjiaPay, we freed up valuable engineering resources and achieved a 25% increase in conversion rates, which translated to significant revenue growth,” he remarked.

Armed with a robust understanding of local market dynamics and a firm commitment to empowering businesses, NjiaPay is set to revolutionize the payment landscape in Africa. This initiative will enable merchants to adeptly navigate challenges and unlock new avenues for growth, paving the way for a brighter digital economy in the region.