Cizzle Brands Unveils its Team of Ambassadors to Accelerate North American Commercialization Initiatives

Cizzle Brands is strategically building a house of brands within the sports nutrition domain, tailored to meet the demands of elite athletes and accessible to those pursuing active, healthy lifestyles. This endeavor is supported by a curated team of globally revered dieticians, performance coaches, scientists, and medical professionals. These subject matter experts (SMEs) play a crucial role in product innovation, formulation, and expanding the global reach of Cizzle Brands’ offerings.

Today, Cizzle Brands Corporation announced the stellar lineup of SMEs who will spearhead the Company’s product commercialization for 2025, enhancing awareness for its selection of sports nutrition products. The impressive roster includes some of the most accomplished and respected professionals in the fields of strength and performance coaching, dietetics, and medical training.

Earlier reports highlighted the success of CWENCH Hydration™ since its launch in May 2024, with over one million ready-to-drink units sold across North America. Further expanding its portfolio, Cizzle Brands recently launched Spoken Nutrition, featuring athlete-grade supplements and nutraceuticals, primarily available through trainers and coaches.

As Cizzle Brands gears up for more product introductions, the expertise of its SMEs is expected to encourage product development and expansive awareness within nuanced product segments that require in-depth exploration before consumer engagement.

Below is the current roster of SMEs integral to Cizzle Brands’ mission:

• Carl Bergstrom: Renowned Director of Performance for Stephen Curry, and former performance coach for teams like the Golden State Warriors.
• Dr. Matt Frakes: Assistant Athletic Director of Sports Nutrition at LSU, with extensive nutritional credentials.
• Todd Herman: A top mental game and peak performance expert, with a legacy of coaching elite athletes.
• Ben Prentiss: Strength coach for NHL professionals and Olympic athletes, serving the New York Rangers.
• Carley Patterson: Specialized Registered Holistic Nutritionist, guiding families with young, competitive athletes.
• Matt Price: Specialist for the Los Angeles Kings, with a history in Alpine Canada’s strength coaching.
• Brianne Brown: Experienced Women’s Basketball Strength & Conditioning coach at the University of Miami.
• David Lawrence: Esteemed strength coach for NFL champions, recognized in top sports publications.
• Dr. Jordan Shallow: Chiropractor and strength coach focusing on advanced performance strategies.
• Mark Fitzgerald: Developer of Elite Training Systems, advising Under Armour Canada, and a linchpin for various athletic organizations.
• Dan Noble: Director of Hockey at Upper Canada College, managing performance for the Oshawa Generals.
• Alan Bishop: Influential Director of Sports Performance, transforming NCAA basketball physical regimens.
• Doug Crashley: Trainer at Crash Conditioning, focusing on elite hockey players with tailored coaching methodologies.
• Dr. Sachin Patel: Founder of The Living Proof Institute, transforming healthcare through holistic lifestyle changes.
• Derrell Levy: Trainer facilitating advanced on-ice coaching for professional basketball and hockey teams.
• Sam Davis: Founder of Powerfully Fit Training, offering guidance for women’s health and business fitness strategies.
• Ryan Vigneau: Operator of RVX Performance, collaborating with top NHL athletes in Edmonton.

Cizzle Brands’ Chief Performance Officer, Andy O’Brien, known as “The Muscle Whisperer,” is prominently featured among the SMEs, showcasing his vast experience with renowned athletes spanning multiple sports disciplines.

Additionally, Cizzle Brands has onboarded Don Saladino, an eminent ambassador specifically for CWENCH Hydration™. His association will substantially leverage his insights and connections as a celebrated personal trainer to Hollywood’s elite and professional athletes.

According to Chairman and Chief Executive Officer John Celenza, the collaboration with leading SMEs enhances Cizzle Brands’ ability to deliver superior quality and performance in products like CWENCH Hydration™ and Spoken Nutrition. He emphasizes Cizzle Brands’ unique positioning due to this collective wealth of expertise, which empowers product development and acts as a catalyst for widespread growth.

Cizzle Brands Corporation is pushing the boundaries of health and wellness, harmonizing efforts with elite athletes and trainers to bring innovative sports nutrition products to the forefront. The flagship offerings, CWENCH Hydration, and Spoken Nutrition exemplify the Company’s commitment to quality, supporting individuals in competitive sports and everyday life for an active, vibrant lifestyle.