Wednesday, December 25, 2024

Shreyas Media Secures Exclusive Maha Kumbh Mela 2025 Advertising Rights: A New Era for Spiritual Branding Opportunities

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Shreyas Media Bags Exclusive Rights for Maha Kumbh Advertising

Hyderabad (Telangana), December 24: Shreyas Media, a division of Aadhyasree Infotainment, has announced that it secured exclusive advertising rights for the upcoming Maha Kumbh Mela 2025. Scheduled from January 13 to February 26, 2025, in Prayagraj, Uttar Pradesh, this event is set to be the world’s largest spiritual congregation. In addition to advertising, the company has obtained rights for various activities, including Vending Zones, an Amusement Zone, and a Food Court.

Indian companies are preparing to spend Rs. 3,000 crore on branding and marketing during this 45-day event, seeing a tremendous opportunity to connect with a vast audience in the mega event that takes place every 12 years. Organized by the Uttar Pradesh Government with an estimated budget of Rs 6,300 crore, Maha Kumbh Mela 2025 is expected to attract over 500 million devotees from around the globe. Spanning a massive 4,000-hectare area, the upcoming event promises to be the grandest Kumbh Mela in history.

Shreyas Media has made its mark in the media and event management industry through its ongoing innovation and deep understanding of market dynamics under the visionary guidance of its Founder and Chairman, G Srinivas Rao. The company will draw upon its extensive experience and expertise to ensure maximum visibility for brands at this mega congregation.

Srinivas Rao explained, “The Maha Kumbh Mela 2025 is a phenomenon that combines spirituality and commerce on an unprecedented scale. By aligning our expertise with the Mela’s magnitude, we intend to provide brands with unmatched opportunities to engage with a wide and diverse audience. Our objective extends beyond mere advertising; we deliver customized strategies to maximize visibility, engagement, and return on investment for our partners.”

Shreyas Media’s approach includes creating impactful advertising opportunities through strategically placed hoardings, Gantry Boxes, Watch/media Towers, Current Poles Branding, Charging Stations, and Sky Balloons, among others. These prime placements will provide brands with unmatched exposure and direct engagement with the large footfall anticipated at the Mela.

Regarding the other activities Shreyas Media has secured rights for, Srinivas Rao highlighted that the Amusement Zone in Sector 1 will be one of the highlights of Maha Kumbh 2025. This zone will feature various engaging attractions such as amusement rides like the Giant Wheel, Rocking Chair, and Mini Train, alongside 145 shops including cloth, religious, and book stalls.

The company will also operate a Food Court near Hanuman Temple, offering a diverse array of Indian flavors and showcasing the rich and varied tastes from across the country.

“Our expertise lies in building strong, direct connections between brands and their target audiences. At the Maha Kumbh Mela, we will curate customized on-ground marketing solutions that deliver measurable impact. From high-visibility advertising spots to interactive activity zones, our efforts will ensure that brands achieve remarkable reach and recall,” added Srinivas.

Starting out as an advertising agency in 2005, Shreyas Media has played a role in building over 50 brands. By 2008, it had successfully entered the film industry, organizing over 2,500 events and promoting more than 1500 movies. Furthermore, the company ventured into film production in 2011 and has produced nine films to date. During the Covid pandemic, it gained traction in the OTT space with Shreyas ET. The Shreyas Group, with operations in India, the US, Canada, and the UAE, diversified into the retail sector with its acquisition of Deccan Chai, which now has 250 outlets. It also invested in Brochill, a lyrical video maker startup with 4.63 crore downloads.

As anticipation builds for the Maha Kumbh Mela 2025, Shreyas Media is poised to provide a platform where spirituality meets commerce in a grand tapestry of engagement, ensuring brands have a unique opportunity to connect with millions of devotees from around the world.

Alex Sterling
Alex Sterlinghttps://www.businessorbital.com/
Alex Sterling is a seasoned journalist with over a decade of experience covering the dynamic world of business and finance. With a keen eye for detail and a passion for uncovering the stories behind the headlines, Alex has become a respected voice in the industry. Before joining our business blog, Alex reported for major financial news outlets, where they developed a reputation for insightful analysis and compelling storytelling. Alex's work is driven by a commitment to provide readers with the information they need to make informed decisions. Whether it's breaking down complex economic trends or highlighting emerging business opportunities, Alex's writing is accessible, informative, and always engaging.

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