Luna Innovations Incorporated, a pioneering firm at the forefront of fiber optic-based technology, has recently announced the expansion of its senior leadership team with the integration of new talented individuals. This strategic move is aimed at propelling the company further in its mission to innovate within its industry and enhance value for stakeholders.
Will Denman has been appointed as Senior Vice President, Sales, for North America, a role in which he will spearhead the company’s sales operations and strategy across the region. Mr. Denman, whose tenure commenced on May 1, 2024, brings with him a wealth of experience, notably from his time as Senior Vice President of Global Sales and Marketing for National Instruments. With over two decades under his belt in strategizing and leading sales and marketing teams, his expertise is set to fortify Luna’s market presence and customer engagement efforts in North America.
Joining alongside Mr. Denman is Matthew Friedman, who has taken on the mantle of Vice President, Product Marketing. In his new role, Mr. Friedman is tasked with leading the product marketing and management divisions of the company. His impressive background includes a substantial tenure at National Instruments, where he contributed in various capacities, including as Chief Product Marketer and Director of Offering Management. With over 20 years of experience, Mr. Friedman’s product marketing and management acumen will undoubtedly be instrumental in Luna’s continued product innovation and market growth.
In addition to these appointments, Luna Innovations has also welcomed John Roiko as the new Chief Financial Officer and Heather Matzke-Hamlin as a consultant. Ms. Matzke-Hamlin, who has an extensive background in public accounting and internal audit, will work closely with Mr. Roiko to enhance the company’s business process controls, including SOX controls.
The integration of these seasoned professionals into Luna’s leadership team reflects the company’s commitment to growth and innovation. “We are thrilled to welcome Will and Matthew to our leadership team,” expressed Rich Roedel, Interim Executive Chairman and Interim President. He emphasized the value of their skills and experience in driving the company forward and achieving its strategic goals.
A closer look at the biographies of the newly appointed leaders reveals a common thread of excellence and a history of impactful leadership. Will Denman’s extensive experience in sales and marketing leadership, coupled with Matthew Friedman’s expertise in product marketing and management, speak volumes of their potential to contribute significantly to Luna’s aspirations.
As Luna Innovations continues to carve its path as a leader in optical technology, these strategic appointments are poised to enhance its operational strength and market positioning. The company remains focused on delivering high-performance, fiber optic-based solutions, not only within the telecommunications industry but across various sectors where its innovative technologies have a profound impact.
Luna’s commitment to bringing groundbreaking technologies to market is evident in its aggressive strategy of strengthening its leadership team. As the company charts its course toward future successes, the collective expertise of its newly appointed leaders will be a key factor in navigating the complexities of the technology landscape and achieving its long-term objectives.
